BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:REQUEST X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT ATTENDEE;CN="Dan Adams (dan.adams@theaiminstitute.com)";RSVP=TRUE:mailto:da n.adams@theaiminstitute.com CLASS:PUBLIC CREATED:20210121T204531Z DESCRIPTION:During this Master Class\, we’ll tackle the question\, “How do we select WHO to interview?”\n\nB2B innovation has complexities. A h uge one is\, “Who do we select to interview?” That is\, we know that w e’re going to interview “customers.” But which ones? Product users? What about Purchase influencers? Distributors? If our product becomes a co mponent of another product\, do we go down the value chain? And how far? T hankfully\, jobs-to-be-done can help to navigate these questions.\n\n \n\n Join Zoom Meeting \nhttps://theaiminstitute.zoom.us/j/87331942805 \n\nMeet ing ID: 873 3194 2805 \nOne tap mobile \n+13126266799\,\,87331942805# US ( Chicago) \n+16465588656\,\,87331942805# US (New York) \n\nDial by your loc ation \n +1 312 626 6799 US (Chicago) \n +1 646 558 8656 US (New York) \n +1 301 715 8592 US (Washington D.C) \n +1 346 248 7799 US (Houston) \n +1 669 900 9128 US (San Jose) \n +1 253 215 8782 US (Tacoma) \n 888 475 4499 US Toll-free \n 87 7 853 5257 US Toll-free \nMeeting ID: 873 3194 2805 \nFind your local numb er: https://theaiminstitute.zoom.us/u/kbI5CHvOyl \n\n \n\n DTEND;TZID="Eastern Standard Time":20210419T110000 DTSTAMP:20210121T204514Z DTSTART;TZID="Eastern Standard Time":20210419T100000 LAST-MODIFIED:20210121T204531Z LOCATION:https://theaiminstitute.zoom.us/j/87331942805 ORGANIZER;CN="Scott Burleson":mailto:scott.burleson@theaiminstitute.com PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:MMC: How do we select WHO to interview? TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E0080000000020B2943C0CF0D601000000000000000 01000000075FC3EC13582414886F559AEEEB3D35B X-ALT-DESC;FMTTYPE=text/html:

During this Master Class\, we’\;ll tackle th e question\, “\;How do we select WHO to interview?”\;

B2B innovation has complexities. A huge one is\, “\;Who do we select to interview?”\; That is\, we know that we’\;re going to interview “\;customers.”\; But which ones? Product users? What a bout Purchase influencers? Distributors? If our product becomes a componen t of another product\, do we go down the value chain? And how far? Thankfu lly\, jobs-to-be-done can help to navigate these questions.

 \;

Join Zoom Meeting
https://theaiminstitute.zoom.us/j/87331942 805

Meeting ID: 873 3194 2805
One tap mobile
+13126266799\,\,87331942805# US (Chicago)
+16465588656\,\,87331942805 # US (New York)

Dial by your location
 \; \;  \; \; \; \; \; +1 312 626 6799 US (Chicago)
  \; \; \; \; \; \; \; +1 646 558 8656 US (New York)
 \; \; \; \; \; \; \; +1 301 715 8592 US (Washington D.C)
 \; \; \; \; \; \; \; +1 346 248 7799 US (Houston)
 \; \; \; \; \; \;&n bsp\; +1 669 900 9128 US (San Jose)
 \; \; \; \; \ ; \; \; +1 253 215 8782 US (Tacoma)
 \; \; \;  \; \; \; \; 888 475 4499 US Toll-free
 \; \; \ ; \; \; \; \; 877 853 5257 US Toll-free
Meeting ID: 87 3 3194 2805
Find your local number: https://theaiminstitute.zoom.us/u/kbI5CHvOyl

 \;

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